Bring Your Audience into focus
Toggle to see the DNA Digital Difference
DNA Digital doesn’t guess who your audience is — it shows you.
Real names. Real addresses. Real results.
What Is DNA DIGITAL?
While most marketing agencies take the spray-and-pray approach, blasting messages and hoping they land, Cumulus Digital deals in precision. With DNA Digital™, we pre-qualify a highly targeted audience based on your exact customer profile. No fraud. No waste. No mismatched impressions. Just verified individuals who are the most qualified to see your message, every time.
Definitive:
We ID real people who match your target consumer profile from our massive online and offline database.
Named:
We know every target by name and will provide their contact information to you at the end of the campaign.
Audiences:
We target audiences with personalized multi-channel digital advertising based on each respective person's Digital DNA.
Many Agencies Guess. That's Not in Our DNA!
We start by leveraging over 350 verified online and offline data points for almost every consumer in the United States. These data points include household income, credit score, family structure, interests, automobile type, political leanings, device usage, zip code, etc.
We use your target customer persona to pinpoint your perfect customer with surgical precision. Then, we follow them across all their devices and favorite channels with a multi-channel campaign tailored to them. And here’s the kicker: we know their names, addresses, and digital fingerprints. We can prove precisely who saw your campaign—and what they did next.
In today’s world, campaigns built on outdated demographic assumptions miss the mark, often in costly ways. A recent study revealed that nearly 70% of ads targeted to “parents” were served to people without children. That’s not just inefficient — it’s wasted budget. That’s why we created DNA Digital.
Translation? If your message isn’t hyper-relevant, it’s likely getting ignored — or worse, reaching the wrong audience altogether. With DNA Digital™, we eliminate the guesswork and make sure you’re talking to the right people, the right way.
Why Personalization Matters?
91%
Of consumers want personalized interactions
Increase in revenue for companies who use personalization in ads
25%+
28%
Lower acquisition and retention costs with personalization
Your brand is everywhere they look,
that’s not luck, that’s DNA Digital™
What Makes DNA Digital Different?
We don’t follow trends, we follow people. With DNA Digital™, your message and branding will be present wherever your target audience is active. To your customer, it feels like your business has spent a million dollars, to you, it feels like you finally have a campaign that works!
Cumulus Digital will also provide full match-back reporting at the end of your campaign. We meticulously track each engagement and can relate marketing exposure to online or in-store conversions.
Native
Display
Social Media
Connected TV
(CTV)
Digital Audio
(Streams & Podcasts)
Online Video
(OTT & OLV)
